$0
Starter plan, capped at 25 videos per person and 5-minute screen recordings at up to 720p
Source: Loom pricing$18 → $15
Business per user per month, monthly versus billed annually ($180 a user a year)
Source: Loom pricing$900
a year for five people on Business with annual billing, from Loom's own calculator
Source: Loom pricingLoom is a screen and camera recorder for quick, shareable video messages, now part of Atlassian. Its pricing is simple on the surface: a free plan, two per-user paid plans and a custom Enterprise tier. [1]
The details that change the bill are the free plan's caps, the jump from Business to Business + AI, and how annual billing is counted. Loom charges annual plans by the number of distinct paid users and advertises up to 17% off for paying yearly. [1]
Every figure here was read from loom.com/pricing on October 26, 2026, including the annual totals, which come from the page's own user calculator. Loom changes plans often, so check the page before you buy.
Quick answer
Loom Starter is free (25 videos per person, 5-minute recordings, 720p). Business costs $18 per user per month, or $15 billed annually. Business + AI costs $24 per user per month, or $20 billed annually. Enterprise is custom. Five people on Business cost $900 a year with annual billing, or $1,080 paying monthly.
Loom's plans at a glance
US list prices per user, read from Loom's pricing page on October 26, 2026. [1]
| Plan | Monthly billing | Annual billing | What it adds |
|---|---|---|---|
| Starter | $0 | $0 | Up to 50 members, 25 videos per person, 5-minute screen recordings, 720p, transcriptions in 50+ languages, comments and viewer insights |
| Business | $18 per user | $15 per user ($180 a year) | Unlimited videos and recording length, up to 4K, remove Loom branding, upload and download, trim and stitch, password-protected videos, engagement insights |
| Business + AI | $24 per user | $20 per user ($240 a year) | Auto titles, summaries, chapters and tasks, filler-word and silence removal, edit by transcript, auto meeting notes and recaps |
| Enterprise | Custom | Custom | SSO and SCIM, Salesforce integration, 99.95% uptime SLA, downloadable user insights |
Swipe horizontally to compare →
Annual prices per user are Loom's yearly totals divided by twelve. Loom.com annual subscriptions are charged by the distinct number of paid users; if you buy through Atlassian.com, annual plans are billed by user tier instead. Educators can apply for a discounted Education plan.
What Loom costs for 1, 5 and 10 people
Yearly totals. The annual column is what Loom's calculator showed for each user count; the monthly column is the monthly price times twelve. [1]
| Team | Business (annual) | Business (monthly) | Business + AI (annual) | Business + AI (monthly) |
|---|---|---|---|---|
| 1 person | $180 | $216 | $240 | $288 |
| 5 people | $900 | $1,080 | $1,200 | $1,440 |
| 10 people | $1,800 | $2,160 | $2,400 | $2,880 |
Swipe horizontally to compare →
Annual billing saves $36 a user a year on Business and $48 on Business + AI. Loom bills paid Creators; a workspace can also hold Creator Lite members (up to 50 free on Starter, and alongside Creators on Business), so count who actually needs to record before you buy.
What the free Starter plan really allows
Starter is generous for occasional use: up to 50 members in a workspace, screen and camera recording, transcriptions in more than 50 languages, comments, reactions and viewer insights. [1]
The limits that push teams to pay are the 25 videos each person can keep, the 5-minute cap on screen recordings, and 720p quality. A team that records a few short updates a week will hit the 25-video ceiling within months, and anyone recording a longer walkthrough hits the 5-minute cap on the first try.
Business or Business + AI: is the $6 worth it?
Business removes the free plan's caps and adds branding control, downloads, password protection and engagement insights. That is enough for teams that mainly need unlimited, clean recordings. [1]
Business + AI adds $6 per user per month ($5 on annual billing) for automatic titles, summaries, chapters and tasks, filler-word and silence removal, editing by transcript, and meeting notes. It pays off if people edit or summarise most of what they record; if they mostly send raw clips, Business is enough.
Paying for recording time?
Generate the tutorial instead of recording it.
Give Bingeable a URL and one sentence. The AI agent performs the workflow in a real browser and returns a narrated, captioned tutorial you can edit, translate and embed.
No credit card required · First tutorial free
Which Loom plan should you pick?
A few short updates a week
Free until you pass 25 saved videos or need a recording longer than five minutes.
Daily async video across a team
Unlimited videos and length, downloads and branding. Pay annually to save 17%.
You edit or summarise most videos
Transcript editing, filler-word removal and auto summaries save time on every recording.
SSO, SCIM or a Salesforce integration
Talk to Atlassian sales; pricing is custom.
If the price isn't the real problem
Loom prices recording seats, so the cost follows how many people record. If your problem is the time spent recording and re-recording product tutorials rather than the seat price, a cheaper recorder will not fix it.
Bingeable takes a different approach for tutorials: you give it a product URL and a sentence, and an AI agent performs the workflow and returns a narrated, captioned video. Bingeable starts free for your first tutorial; Starter is $39 per month billed annually ($49 monthly) and Growth is $149 per month billed annually ($179 monthly). It does not replace Loom for quick personal messages. [2]
For other options, see our best Loom alternatives for product demos, Scribe vs Loom, and the pricing hub comparing tutorial and documentation tools.
Frequently asked questions
The bottom line
Loom is free for light use and $15 to $20 per recording user a month on annual billing once you need unlimited, longer or edited videos. Pay annually if you are sure, and only buy Business + AI if your team edits or summarises most recordings.